Your Partner for

DOOH Advertising

Smarter Advertising

Unskippable Reach

Measurable Reach

Higher Recall

Market Leadership

We help brands reach real audiences through digital screens that play your ads in the venues people already spend their time in: cafés, restaurants, gyms, and more. Advertising that's part of the room, not something to scroll past or skip.

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Trusted by 500+ clients (4.9/5)

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From Zero to 3,300 Venues: What the World's Fastest-Growing Indoor DOOH Network Teaches Us

Case Study

People spend hours every day in restaurants, cafés, gyms, and salons, places brands still can't properly advertise in. Anaska Group builds the screens, network, and data behind that gap, giving brands measurable access to attention that digital and traditional media simply can't capture.

Brands we worked with

Our foundations

We install digital screens across venues at our own cost, cafés, restaurants, gyms, salons. No investment from the venue, no risk.

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We build the network

You choose the venue category that matches your audience. Your campaign reaches every location in that segment, full network, one deal.

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You choose your audience

No skipping. No scrolling. No ad blockers. Real people in real spaces, seeing your message when they're relaxed and present.

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Your ad plays. Every time.

our message

Your audience is already there. You're just not reaching them

People spend hours every day in cafés, restaurants, gyms, and salons, relaxed, present, and receptive. Anaska Group gives brands direct access to that attention through a growing network of digital screens across Serbia and the region. No skipping. No algorithms. No wasted impressions.

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Verified reach

Every impression is logged in real time through our proof-of-play system. You know exactly how many people saw your ad, when, and where.

Unskippable by design

DOOH delivers 84-86% ad recall, nearly double that of social media and online display. Your message lands because there's no way to scroll past it.

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Value

One network. Multiple audiences. Endless reach.

Anaska Group builds separate screen networks across venue categories, each one targeting a specific demographic. Choose the segment that matches your brand, or advertise across multiple. Every network runs on the same proven model, giving you measurable access to audiences that traditional and digital media simply cannot capture.

Our Story

"For the first time, we had a channel where we knew exactly who was seeing our ad, where they were, and that they couldn't skip it. That's not something TV or social media can offer."

Campaign Partner, Serbia

Callout Block

The venues are ready. The screens are going up. Are you in?

Anaska Group is building the first organized DOOH network in Serbia, and the window to be among the first advertisers is open now. Early partners secure premium placement across our network before it reaches full capacity. The audience is there. The infrastructure is being built. The only question is whether your brand will be part of it.

Ready to advertise?

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Testimonials

The numbers speak for themselves

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"OOH advertising delivers the highest ad recall of any media channel, outperforming TV, radio, print, and most digital formats."

Solomon Partners

US Major Media CPM Comparison, 2025

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"DOOH is the fastest-growing segment in the advertising industry, with 12% annual growth and a global market projected to reach $54.2B by 2025."

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MAGNA Global

DOOH Market Report, 2025

FAQ

Answers to the questions we get

We’re ready to respond to your doubts

What does Anaska Group do?

Anaska Group builds and operates the first organized DOOH advertising network in the region. We install digital screens across venue networks, cafés, restaurants, gyms, salons, and give brands direct access to their audiences through those screens.

What does DOOH mean?

DOOH stands for Digital Out-of-Home advertising. It refers to digital screens placed in physical spaces where people spend time, venues, not streets. Unlike billboards, DOOH reaches people when they're relaxed, present, and receptive.

Which regions do you cover?

We are launching in Serbia and expanding across the Balkans, the region, and beyond.

Is DOOH advertising effective?

Yes, research shows DOOH delivers 84-86% ad recall, nearly double that of social media and online display. It is currently the fastest-growing segment in the global advertising industry.

Who is Anaska Group built for?

Anaska Group is built for brands that want to reach real audiences in real spaces, without competing for attention in an overcrowded digital feed. Whether you're a local brand or an international one entering the region, we give you direct access to your audience.

How is Anaska Group different from traditional advertising?

Traditional advertising: TV, print, billboards, reaches people in transit or passive consumption. Anaska Group places your brand inside the spaces where people already spend time, in a relaxed and receptive state, with no option to skip or scroll past your message.

We give your brand access to a growing network of digital screens placed in the venues your audience already visits. You choose the segment, we handle everything else, installation, content management, scheduling, and reporting.

How can Anaska Group help my brand?

Which venue categories can I advertise in?

We are currently building our hospitality network: cafés, restaurants, bars, and similar venues. Fitness, beauty, and other segments are being added across the region. You can advertise in one or multiple segments depending on your target audience.

How do I know my ad is being seen?

Every impression is logged through our proof-of-play system in real time. You receive a monthly report confirming exactly when and where your ad was displayed.

Can I target a specific audience?

Yes. Each venue category attracts a specific demographic. By selecting the right segment: hospitality, fitness, beauty, and others, you place your brand in front of the exact audience most relevant to your product or service.

How many people will see my campaign?

Based on conservative estimates, our network of 200 locations generates 1,800,000 verified impressions per month. As the network grows across new venues and markets, that number grows with it.

What kind of content can I run?

You can run video or static image content. We handle scheduling and ensure your content rotates across all locations in your chosen segment throughout the campaign period.

How do I get started?

Schedule a call with our team. We'll discuss your target audience, recommend the right network segment, and design a campaign that fits your goals.

What is the minimum commitment?

We work with quarterly advertising packages. Get in touch to discuss options that fit your budget and campaign objectives.

Can I advertise across multiple segments?

Yes. As our network grows across different venue categories and markets, you can choose to advertise in one segment or across multiple to maximize your reach.

How long does it take to launch a campaign?

Once your content is approved and the agreement is signed, your campaign can go live within 24 to 48 hours across all locations in your chosen segment.

What happens if I want to change my creative during the campaign?

You can update your creative content during an active campaign. Simply send us the new material and we will update it across the network within 24 hours.

Who do I contact if I have a problem or question during my campaign?

Our team is available throughout your campaign to answer questions, provide updates, and ensure everything runs smoothly. You can reach us at any time through the contact details provided when you sign up.

Here’s how we begin

Let's talk about your audience

Tell us who you want to reach and where. We'll recommend the right network segment and show you exactly what your campaign could look like.

Book a consultation

Explore our venue networks

From hospitality to fitness, beauty, and beyond, see which segments are available in your target market and how your brand fits in.

See our services

This section provides important information about how Anaska Group operates its DOOH advertising network, how campaigns are structured, and what advertisers and venue partners can expect throughout the collaboration. It is intended to clarify the scope of our services, our network policies, and the principles that guide our partnerships across Serbia, the Balkans, the region, and beyond. Any information included here is designed to help clients make informed decisions, understand how campaigns are planned and executed, and establish a clear and trust-based relationship with Anaska Group.