Answers to the questions we get
We’re ready to respond to your doubts
What does Anaska Group do?
Anaska Group builds and operates the first organized DOOH advertising network in the region. We install digital screens across venue networks, cafés, restaurants, gyms, salons, and give brands direct access to their audiences through those screens.
DOOH stands for Digital Out-of-Home advertising. It refers to digital screens placed in physical spaces where people spend time, venues, not streets. Unlike billboards, DOOH reaches people when they're relaxed, present, and receptive.
Which regions do you cover?
We are launching in Serbia and expanding across the Balkans, the region, and beyond.
Is DOOH advertising effective?
Yes, research shows DOOH delivers 84-86% ad recall, nearly double that of social media and online display. It is currently the fastest-growing segment in the global advertising industry.
Who is Anaska Group built for?
Anaska Group is built for brands that want to reach real audiences in real spaces, without competing for attention in an overcrowded digital feed. Whether you're a local brand or an international one entering the region, we give you direct access to your audience.
How is Anaska Group different from traditional advertising?
Traditional advertising: TV, print, billboards, reaches people in transit or passive consumption. Anaska Group places your brand inside the spaces where people already spend time, in a relaxed and receptive state, with no option to skip or scroll past your message.
We give your brand access to a growing network of digital screens placed in the venues your audience already visits. You choose the segment, we handle everything else, installation, content management, scheduling, and reporting.
How can Anaska Group help my brand?
Which venue categories can I advertise in?
We are currently building our hospitality network: cafés, restaurants, bars, and similar venues. Fitness, beauty, and other segments are being added across the region. You can advertise in one or multiple segments depending on your target audience.
How do I know my ad is being seen?
Every impression is logged through our proof-of-play system in real time. You receive a monthly report confirming exactly when and where your ad was displayed.
Can I target a specific audience?
Yes. Each venue category attracts a specific demographic. By selecting the right segment: hospitality, fitness, beauty, and others, you place your brand in front of the exact audience most relevant to your product or service.
How many people will see my campaign?
Based on conservative estimates, our network of 200 locations generates 1,800,000 verified impressions per month. As the network grows across new venues and markets, that number grows with it.
What kind of content can I run?
You can run video or static image content. We handle scheduling and ensure your content rotates across all locations in your chosen segment throughout the campaign period.
Schedule a call with our team. We'll discuss your target audience, recommend the right network segment, and design a campaign that fits your goals.
What is the minimum commitment?
We work with quarterly advertising packages. Get in touch to discuss options that fit your budget and campaign objectives.
Can I advertise across multiple segments?
Yes. As our network grows across different venue categories and markets, you can choose to advertise in one segment or across multiple to maximize your reach.
How long does it take to launch a campaign?
Once your content is approved and the agreement is signed, your campaign can go live within 24 to 48 hours across all locations in your chosen segment.
What happens if I want to change my creative during the campaign?
You can update your creative content during an active campaign. Simply send us the new material and we will update it across the network within 24 hours.
Who do I contact if I have a problem or question during my campaign?
Our team is available throughout your campaign to answer questions, provide updates, and ensure everything runs smoothly. You can reach us at any time through the contact details provided when you sign up.
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